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OUR CORE PURPOSE, THE FUNDAMENTAL REASON FOR LORE’S EXISTENCE, IS TO CREATE STATEMENT PIECES THAT EMBOLDEN PERSONAL SPACES. THESE PIECES, AND THE JOURNEY TAKEN CREATING THEM, RESONATE WITH OUR CUSTOMERS, FOR IT TO BECOME PART OF THEM, THEIR OWN STORIES AND THEIR HISTORIES TO PASS ON.

 

OUR PASSION IS TO ENABLE SELF-EXPRESSION AND EMBRACE TRANSFORMATION.

LORE OFFERS A CONNECTION TO A WORLD OF THE INHERENTLY BEAUTIFUL. THERE’S A VISUAL LANGUAGE OUR CUSTOMERS WILL RECOGNISE. THE ESSENCE OF OUR PIECES IS CLASSIC, DRAWN FROM A RICH HERITAGE, BUT ULTIMATELY THERE’S A REVISION AND BOLDNESS THAT CAN ONLY COME FROM THE MAVERICK MINDS OF THE LORE CREATIVES.  THIS ENSURES LORE WILL NOT SWAY, OR SUCCUMB TO THE PRESSURES OF TREND, BUT HOLD TRUE TO OUR STYLE AND MINDSET.  WE INVEST IN THE NARRATIVE, LIFE ENTAILING THE CYCLICAL CALM AND CHAOS, THE EVERYDAY PRACTICE TRANSFORMING INTO RITUALS. IF WE CAN BE ADORNED WITH SELECT PIECES WITH INNATE BEAUTY, THEY SURELY WILL NOURISH OUR CORE AND ENCOURAGE AND SUPPORT A SENSE OF SELF AND LIBERTY.

 

WE ASPIRE TO INVOKE AN ALMOST SPIRITUAL SENSE OF CONNECTION TO OUR CUSTOMERS, A REVERENCE FOR EACH OTHER. WE HAVE THE DESIRE FOR OUR STORY TO BECOME PART OF OUR CUSTOMERS’ HISTORY, AND THEY, OURS. A MUTUAL EXCHANGE OF EXPERIENCES.

 

LORE EMBODIES LONDON’S SPIRT OF THE MAVERICK; A CREATIVE, CROSS-POLLINATED, STELIA AND FORTITUDE. WE ASPIRE TO BE INTREPID, YET HAVE EMPATHY, TO TRANSFORM AND EMBOLDEN.

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