
The brand is two fold, LORE shares the stories of history and places this in a contemporary and personal setting. Secondly, LORE presents the physical aspect from tattoo concept, and all it entails. This piece is then transitioned onto materials or sculptural objects that best convey the image and the resonance of the tattooee
LORE has created a series of cyclical narratives. A triptych crystalises the collections of stories and the pieces created. they sit snug in the Ranges of LORE. There is a cycle of products, stories, ritual and process
The following is a triptych of the ranges
Range I. INTO YOUR HANDS
Beginnings, a birth, grafting foundations, finding identity, moving into your new home and embolden spaces and to hold within your reach and 'into your hands'
Range II UNTO YOURSELF
Provides the platform to unleash. Building confidence for revision and boldness, expressing yourself by reflecting this in your new space, home or body. To be brazen and maverick if fitting. Or find a sense of calm and reflection.
Range III TO PASS ON
We aspire to invoke a emotive connection. Enjoy and embrace the landscape of your making. LORE's luxury is creating works that enlighten the spirit and envelope the memory 'to pass on"
CONCEPT

lore of shangri-la